With tools like Glassdoor and Indeed encouraging jobseekers to research potential new employers, it's important that you make a great first impression. There are lots of great companies out there that have a great service/product, but don’t have the time to research and enter competitions. This is more true for HR departments that might have very high levels of employee engagement, and offer a great work environment, but they just don’t have the time to research the Employer Awards that they could run for.
If you can take the time to apply for these kinds of employer awards, you can use them to help attract the best candidates when recruiting. Here's an example of how the winner of the 2021 UK's Best Mid-sized Companies to work for, use their award on the jobs page on their website: